From Scattered Feedback to Seamless Execution: The Story of Pulse

Product Management has always been about understanding what to build and why. But in today’s world, customer feedback is everywhere, yet nowhere at the same time.

Support tickets pile up. Sales calls uncover hidden objections. Customers drop hints in surveys, chats, and community forums. Market signals change overnight. The data exists, but it’s buried across multiple tools, making it impossible for PMs to act in real time.

The result? Missed opportunities. Wrong priorities. Wasted dev cycles.

At Pulse, we asked ourselves: Why is product decision-making still fragmented when AI can process vast amounts of data instantly?

The Problem: Insights Are Scattered, Decision-Making Is Isolated

For most SaaS companies, customer feedback is siloed across different teams:

• Support hears complaints

• Sales listens to objections

• Marketing captures market trends

• Customer Success tracks renewals and churn risks

Each team holds a piece of the puzzle, but PMs rarely see the full picture. Instead, they rely on anecdotal feedback, intuition, or endless stakeholder meetings to make roadmap decisions. Gut-feel prioritisation isn’t just inefficient, it’s risky.

The Solution: Pulse, Agentic AI-First Product Management Platform

We built Pulse to bridge the gap between scattered data and real product actions.

• AI-Powered Feedback Intelligence – Collect feedback from support tickets, sales calls, chats, surveys, and market signals, automatically cleansed, classified, and structured by AI

• Prioritisation That Ties to Business Metrics – No more guessing what’s important. Pulse enriches feedback with CRM data - ACV, renewals, churn risk, and NPS, so every decision is ROI-driven

• PRD & Strategy Automation – Once PMs know what to build, Pulse generates PRDs, and AI-written user stories, and syncs tasks to ProductBoard, Aha!, and Linear

• A True Voice of Customer Hub – See feedback trends evolve, track sentiment shifts over time, and understand what your users really want, all in one place

Why This Matters

With Pulse, PMs and product leaders don’t just collect feedback, they act on it

• Faster decision-making: AI surfaces high-impact requests in real-time

• Revenue-backed prioritisation: Align roadmaps with real business goals

• Seamless execution: No more manual data gathering—just building the right features

Feedback shouldn’t be an afterthought. It should be the foundation of every great product. That’s why we built Pulse, to turn scattered data into actionable strategy, prioritisation, and execution.

Welcome to the AI-first era of Product Management!