Pulse was born out of the unique perspectives of its three founders, each encountering the same challenge from different vantage points. Haren, deeply entrenched in customer engagement, identified how customer insights often failed to translate into actionable product changes. Meanwhile, Alok and Vatsal, operating in product management and development, grappled with the inefficiencies of manually bridging customer feedback with product innovation.

Despite coming from diverse SaaS and technology backgrounds, all three founders observed a critical gap: the disconnect between the "voice of the customer" and the product development process. This gap negatively impacted key business metrics like churn and NPS. Additionally, they recognised that the current process relied heavily on intuition due to fragmented and siloed data, making it far from data-driven.

Haren and Alok, schoolmates, and Vatsal, a college peer of Haren, reconnected over their shared frustrations with this inefficiency. Their combined experiences and complementary perspectives laid the foundation for Pulse, driven by a mission to unify customer data and empower product teams to make informed, impactful decisions.